AKASH-Samsung Launched Joint Campaign

AKASH, the country's only legal DTH service provider, and South Korean multinational company Samsung has launched a joint campaign to further facilitate the customers’ TV viewing opportunities and experiences. Under the campaign, bundled with UHD or QLED TVs AKASH will be available at an affordable price at the showrooms of Samsung's distribution partners Fair Electronics and Electra International.


According to the strategic agreement signed between the four companies, new offers will be available at 40 Fair Electronics outlets and 46 Electra International Ltd. outlets. The offer will run for two months from April 1 to May 31. Under this offer, customers will get up to 25 percent discount if they buy AKASH connection with Samsung's UHD or QLED TV. At the same time, they will get 100% cashback on first recharge, up to Tk. 1,200. The cashback amount will be disbursed into customers AKASH account.


The agreement was signed between the four companies at The Westin Dhaka Hotel in Gulshan, Dhaka on March 28, 2021 (Sunday). Beximco Communications’ Chief Financial Officer Lutfor Rahman, Head of Marketing and Business Development Muhammad Abul Khair Chowdhury, Head of Sales & Distribution Shah Mohammad Maksudul Gani, Samsung's Head of Business, Consumer Electronics and IT Biz Shahriar Bin Lutfor, Electra’s Executive Director Shahid Ahmed Abdullah, and Fair Electronics’ Director Operation Firoze Mohammad addressed the event.


Lutfor Rahman, Chief Financial Officer, Beximco Communications, said, “with the development of technology, there has been a lot of change in the needs of the people. Now people are not interested in viewing average quality TV. They want to view bright pictures, clear sound and fast performing TV. Just a modern or smart TV set does not guarantee this quality picture and sound. It also needs a modern connection. For the first time in the country, AKASH has brought that great opportunity.”


Describing the campaign, Muhammad Abul Khair Chowdhury, Head of Marketing and Business Development, Beximco Communications, said, “AKASH gives equal priority to urban and rural customers. AKASH has also reached the hill areas and enclaves. A large segment of customers will be benefitted by this partnership with Samsung, Electra and Fair Electronics.” AKASH is becoming popular among the people of the country. The country's only legal direct-to-home service provider is also working to increase TV access for marginalized people.